The Shopify Agency Built for Wineries

A strategic commerce and marketing agency with a common vision of using technology to offer the best experience to customers

  • Shopify Plus
  • Sesami
  • Klaviyo

At irnux, we specialize in helping wineries, modernize your commerce, booking and marketing systems. Whether it’s for wine tastings, tours, private events, or product sales, we provide a seamless solution that makes it easy for your customers to book and buy. Using the Sesami platform integrated with Shopify, we ensure every visitor to your winery’s site enjoys an exceptional experience, from scheduling tours to purchasing wine.

About

But it’s not just about creating visually appealing designs and commerce functionalities. We believe in the power of strategic marketing to help businesses reach their goals. Our team of marketing experts will collaborate with you to develop tailored strategies that effectively communicate your unique value proposition, engage your audience, and drive conversions

We take pride in delivering exceptional results that go beyond aesthetics, helping you achieve sustainable growth and business success.

Based in Los Angeles, California and Montreal, Canada — we work with wineries across North America looking to modernize their commerce and booking experience.

Winery vineyard at golden hour
“Most winery websites treat bookings and wine sales as two separate things. We connect them — so a guest who books a tasting can buy what they tried before they even leave the parking lot.”

Services

Hand-chalked vintage boards above a winery cellar rackTasting room laid for service, looking out over the vines

What we do

Our designers and UX specialists kick off every project with Discovery Workshops to deeply understand each brand and its goals.

We combine these insights with our extensive industry experience and proven best practices to create stunning, high-converting digital experiences that captivate users and drive results.

Tactics & Tools

User Experience (UX) Design
Information Architecture (IA) & Navigation
Wireframes
Photography Production
Copywriting Production
Email Design

Guest paying by contactless card at a tasting room counterStaff checking a visitor out at the counter

What we do

Our Engineering Team develops technology solutions built to drive long-term brand growth. With expertise spanning complex back-end architecture and cutting-edge front-end experiences, we deliver robust, scalable solutions.

From re-platforming brands to Shopify to creating bespoke booking experience and omnichannel integrations, we have a proven track record of enabling brands to thrive in the digital landscape.

Tactics & Tools

Shopify Theme Development
Sesami SDK Booking Experience Development
Tech Stack Evaluation
Data Migrations
Klaviyo, CDP & ERP Integrations

Bottle packed into a shipping carton for a direct-to-consumer orderBuyer selecting from a full wall of wine

What we do

We build lasting strategic partnerships with our clients, focused on expanding their sales channels (online store, POS and social) through data-driven, informed decision-making.

With extensive experience across service industries and business sizes, our eCommerce strategists use insights to craft and implement tailored commerce growth plans.

Tactics & Tools

Website Audits
Retail or digital strategy
Roadmapping & Prioritization
Optimization & Personalization
Objective & KPI Development
GA4 / GTM Configuration & Maintenance

Ready to Grow Your Winery’s Bookings and Sales?